Your store has good bones. But right now it decorates, not sells. We're here to change that — with a store structure that builds trust, justifies your premium, and converts.
We reviewed your current Amazon Brand Store against conversion best practices, competitor benchmarks, and the trust signals that wellness buyers on Amazon expect.
Brand colors are consistent — the teal and illustrated style creates a cohesive visual identity across pages.
Products are clearly presented — packaging is visible and shoppers can identify both SKUs quickly.
Subscribe & Save block exists on Home — the habit-building offer is present, just not prioritized.
About Us page with founder story — Prateek & Shreya's story is there, giving the brand a human face.
Hero banner doesn't sell — it's decorative. No USP, no benefit, no reason to keep scrolling. Visitors bounce.
Trust signals are buried — Life's Omega, cGMP, Lab Tested certifications aren't visible above the fold where purchase decisions happen.
"What's NOT in it" is invisible — No Carrageenan, No GMO, No Fish is your strongest competitive argument, but it's hidden in body copy.
Turmeric doesn't justify $24.99 — vs $9.99 competitors. The 5-in-1 formula advantage is never visually demonstrated.
Founder story reads corporate — Shreya's biochemistry background and the personal health journey that started Calgee is an emotional goldmine. Currently it reads like a bio, not a story.
Zero cross-sell between products — Omega-3 and Turmeric are natural stack partners, but there's no path between them. Revenue left on the table.
A focused, conversion-ready store with your two most important pages: a Home that sells both products, and an Our Story that builds the trust to buy. Smart for budget — powerful in impact.
Two highly-optimized pages that cover brand introduction, both products, trust signals, and the founder story that turns browsers into buyers.
~5–6 working days · 2 rounds of revisions included
Start with this plan →| Deliverable | What it covers | Days | Included |
|---|---|---|---|
Store Audit Full review of current store gaps |
Conversion issues, trust signals, structure problems — all documented |
Done ✓ | ✓ |
Copywriting Amazon-compliant, benefit-first copy |
All sections for Home + Our Story — founder voice, "what's NOT in it" framing, no medical claims |
3 days | ✓ |
Wireframes Section-by-section layout plans |
Mobile-first wireframes for both pages before any visual design begins |
1 day | ✓ |
Visual Design Desktop + mobile, both pages |
Full high-fidelity design: Home + Our Story — desktop and mobile variants |
4 days | ✓ |
Amazon-ready export Files sized for Amazon Brand Store upload |
All assets exported to Amazon's specifications, ready to hand off |
1 day | ✓ |
2 rounds of revisions Your feedback, our updates |
Two full revision rounds included — no surprises, no extra charges for feedback |
— | ✓ |
Thinking bigger? The 4-page Full Store plan adds dedicated Omega-3 and Turmeric product pages — each with full ingredient storytelling, trust signals, and cross-sell logic that can meaningfully increase average order value. See the full proposal →
Every section has a single conversion job. Nothing is decorative. Here's what both pages will contain.
A complete brand experience. Each page does a specific job: convert, justify, educate, and build loyalty. This is the store that can hold its own against supplement giants and win on transparency, ethics, and story.
Home · Omega-3 · Turmeric · Our Story — each page designed to its own conversion brief, with copywriting, trust architecture, and cross-sell logic built in.
~6–7 working days · 2 rounds of revisions included
Start with this plan →With 2 products, you need 1 home, 2 product pages, and 1 story page. That's it. More pages dilute focus — fewer pages can't do the conversion jobs you need done. Amazon's dwell-time data supports this: shoppers who visit 3–4 pages convert at 2–3× the rate of single-page visits. Each page here has a single, clear job.
| Deliverable | What it covers | Days | Included |
|---|---|---|---|
Store Audit Full review of current store |
All gaps documented — structure, copy, trust, conversion |
Done ✓ | ✓ |
Copywriting — all 4 pages Benefit-first, Amazon-compliant |
Home + Omega-3 + Turmeric + Our Story — founder voice, "what's NOT in it" framing, no medical claims, benefit-first language throughout |
1 day | ✓ |
Wireframes — all 4 pages Section-by-section layout plans |
Mobile-first wireframes for all 4 pages — your approval before design begins |
1 day | ✓ |
Visual Design — 4 pages Desktop + mobile, all pages |
Full high-fidelity design for all 4 pages — desktop and mobile variants, Calgee brand system applied throughout |
2–3 days | ✓ |
Amazon-ready export All assets sized for Amazon |
Everything exported to Amazon Brand Store specifications — handed off implementation-ready |
1 day | ✓ |
2 rounds of revisions Per page |
Two full revision rounds per page — no budget surprises for reasonable feedback |
— | ✓ |
Cross-sell logic Stack-selling between products |
Each product page includes a "Pair with..." section driving cross-SKU discovery and higher average order value |
Included | ✓ |
No page is decorative. No page duplicates another's job. Every section drives a specific buyer action.
Every section has a single conversion job. Here's what all 4 pages will contain and why.
Copy that sells on Amazon follows a specific logic. Here's ours.
Lead with what it does for the buyer, not what it contains. "Supports sharp vision and cognitive clarity" comes before "Contains 450mg DHA + EPA." Benefits create desire; ingredients justify it.
Amazon wellness buyers are skeptics. They read ingredient labels for what to avoid as much as what to seek. No Carrageenan, No Fish, No Fillers — these negatives are your strongest differentiators against cheap competitors.
Warm, personal, and direct — not clinical or corporate. Shreya's biochemistry background + health journey gives Calgee a voice that no private-label brand can fake. We write in that voice throughout.
No medical claims. "May support" language throughout. No competitor names. All copy written within Amazon's Brand Store policy — no surprises during review or takedown risk after launch.
"Contains 450mg DHA & EPA from algae oil"
"450mg DHA + EPA — the same Omega-3 your body needs, from algae, not fish. No ocean. No mercury. No guilt."
We work in rounds — each phase ends with your feedback before we move forward. No surprises. No "design reveal." No wasted weeks.
Total: ~6–7 working days from approval · Phase 01 (Brief & Alignment) is already complete.
Choose your plan above and reach out — we'll kick off within 24 hours.
shtondadesign@gmail.com →